Visual Confirmation of Dairy’s Demise

I knew it. You knew it. It’s been in the news. We’ve known about it for quite some time (since 2004 or so). But, to see it dissolve right before your eyes is not the easiest thing to witness. As an ardent fan of the dairy industry, that orange circle with the “f” in it didn’t simply mean “Foremost” to me, it meant milk!

Foremost Truck

I still remember, when I was little, how excited I was to see the cow on the lawn at Foremost. The cow was fake but I kept looking for real ones. It’s a dairy! I used to think, “They must be milking the cows somewhere!” They’ve removed the cow from the lawn. It’s gone. They were milking the cows… in Waianae and elsewhere. From what I understand, a lot of our dairy farmers are gone too. Things were no longer profitable.

Front of old Foremost location on Dillingham Blvd.

I don’t know if it’s the statue being gone from the lawn or the site of the building deserted that has the most impact on me but I just needed to talk about it. I guess that maybe it’s an end of an era — a reminder of how old I am?

Dismantling of Foremost  building

The removal of the equipment is pretty troubling. I can’t help it. I’m a dairy freak and milk is important to me! Yes, this is an old story but in no time at all, when someone says Foremost, the kids are going to say, “Who?”

Don’t worry, all is not lost — it’s Lani Moo to the rescue! Their logo also means more to me than just “Meadow Gold,” it means milk! Meadow Gold continues to come to the rescue for us cheese-loving, milk-drinking fanatics.

Meadow Gold delivery truck

These trucks, much like the Matson, Coca-Cola, and Pepsi trucks, are ones I try not to get run over by while cutting through the grocery store parking lot. I will admit that I am hoping those trucks are carrying my pineapple cottage cheese! Did I mention that I’m a dairy freak? 🙂

I have to add here that Meadow Gold has always had a significantly larger name-recognition thing going during my lifetime. Their community involvement is tremendous and they have been known to work with other companies to support community events. I’ve seen it. That could be a huge part of it! I’ll talk about them later, I promise. For now, suffice it to say that I’m just glad they’re here!

I didn’t make this cow story up. The Honolulu Star-Bulletin covered the story back in 2004 when it first happened and one of their photographers got a great picture of the cow of my childhood, before it was removed. I wonder where that cow is now. Hmmm…

art

by CINDY ELLEN RUSSELL
Honolulu Star-Bulletin photo

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11 responses so far ↓

  • 1 Rod // May 7, 2008 at 8:28 pm

    Sad to say, but it seems that another one bites the dust!

  • 2 Evelyn // May 7, 2008 at 8:55 pm

    Yeah, Rod, even though we saw it coming it still hits a nerve to see it actually become reality.

  • 3 Rod // May 7, 2008 at 9:56 pm

    You’re telling me! Anyway, keep up the good work you continue to do on your blogs. It really fascinates me when someone such as yourself; somehow finds the time to keep all of us informed on the going ons. Thank you so much!!!

  • 4 Kalei // May 8, 2008 at 4:33 am

    Awwww, I hadn’t heard the news! That’s how far removed I’ve become from Hawaii. I need to read the SB or Advertiser online much more.
    I’m so sad to see it gone – I remember our yearly visit to the factory in elementary school and the FREE ice-cream cup we got at the end of our tour. Very fond memories! Oops, now MY age is showing! 🙂

  • 5 Evelyn // May 8, 2008 at 6:15 am

    You and me both, Kalei! I guess we can’t help but send a fond farewell to an icon from our youth. We’ve got a lot of “Mom & Pop” places that I worry about now too — if we’re this age, imagine what age they are! Oh dear.

  • 6 Rod // May 8, 2008 at 11:12 am

    In case you didn’t know, the name of the cow (pictured above) that represented Foremost Dairies was “Elsie.”

  • 7 Evelyn // May 8, 2008 at 7:49 pm

    Actually, Rod, Elsie was the Borden cow. I know that because my sister and I have always called each other Moo because I started calling her Elsie Moo when we were very little. We still call each other “Moo” to this day! 🙂

  • 8 Rod // May 10, 2008 at 6:02 pm

    Sorry Evelyn, but I must’ve got my cows mixed up! But it really doesn’t matter. To me, a cheeseburger is a cheeseburger!!

  • 9 Evelyn // May 11, 2008 at 1:14 am

    No problem, Rod. I don’t think the cows will notice. 🙂

  • 10 HawaiiVacationGifts // May 11, 2008 at 5:07 am

    From a little girl to an adult, how could you drive by and NOT LOOK at the cow on the front lawn? She and the dairy will be missed.

  • 11 Evelyn // May 11, 2008 at 6:33 am

    You know, HVG, that was probably one of the best advertising gimmicks ever! It obviously worked very nicely.

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