PROUD PROUD Big Tobacco used Pride to target members of the LGBTQ+ community. So we’re asking you: what makes you feel proud? Learn More Advertising, Pop Culture
Activity Reinvent the Reel Reinvent the Reel Don’t let your favorite characters be unpaid spokespeople for Big Tobacco. Share Now Pop Culture
Fact Fact Fact In 1985, one tobacco company brainstormed the idea of reaching younger adult customers in record stores. 3 Reactions Source: "XG BRAINSTORMING NYC, 2/26." Truth Tobacco Industry Documents. 26 Feb. 1985. Report. "Briefing Document for Project XG Brainstorming Session." Truth Tobacco Industry Documents. 20 Feb. 1985. Report. See all +less − Advertising, Pop Culture
Fact Fact Fact In 1988, one tobacco company brainstormed the idea of a colored cigarette to "enhance wardrobe." Reactions Source: "Attachment #1. Flavor Division Planning Meeting March 25, 1988 (880325)." Truth Tobacco Industry Documents, 25 Mar. 1988. Agenda. "Attachment #2. New Product Ideas." Truth Tobacco Industry Documents, 1988. Report. See all +less − Advertising, Pop Culture
Fact Fact Fact One tobacco company brainstormed reaching its target consumer from ice cream trucks. 12 Reactions Source: "Other Ways to Reach the Target." Truth Tobacco Industry Documents. 02 Oct. 1989. Report. See all +less − Retail, Pop Culture
Fact Fact Fact Yep. When people see the celebs that they love smoking, they start thinking smoking is a normal, aspirational thing. Says who? Says science. Lots and lots of science. 4 Reactions Source: "The Role of the Media in Promoting and Reducing Tobacco Use. Tobacco Control Monograph No. 19." U.S. Department of Health and Human Services, National Institutes of Health, National Cancer Institute. Bethesda, MD. June 2008. See all +less − Pop Culture, Pop Culture
Fact Fact Fact Exposure to pro-tobacco movies, TV shows, and ads more than doubles your chances of starting smoking. 2 Reactions Source: Wellman, Robert J., et al. "The Extent to Which Tobacco Marketing and Tobacco Use in Films Contribute to Children's Use of Tobacco: A Meta-analysis." Archive of Pediatric and Adolescent Medicine. Jan. 2007. See all +less − Pop Culture, Cigarettes
Fact Fact Fact Teens who see tobacco use in movies have more positive attitudes towards smoking. 2 Reactions Source: "The Role of the Media in Promoting and Reducing Tobacco Use. Tobacco Control Monograph No. 19." U.S. Department of Health and Human Services, National Institutes of Health, National Cancer Institute. Bethesda, MD. June 2008. See all +less − Pop Culture, Cigarettes
Fact Fact Fact The more 10-14 year olds in the U.S. see smoking in movies, the more likely they are to start smoking. Reactions Source: "Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General Executive Summary." U.S. Department of Health and Human Services, Public Health Service, Office of the Surgeon General. 2012. See all +less − Pop Culture, Cigarettes
