Marketing Like a Dog With a Bone!

Lead Dogs Dog with Bite!

Animals are such wonderful advertisers! I couldn’t resist sharing this little cutie when I saw him! He belongs to The Lead Dogs, Marketing with More Bite. With a slogan like that, how could they not have a canine represent them?

Marketing has become a hot topic and there are companies now looking to combine their Internet marketing with their other brick and mortar avenues! The Lead Dogs have listed ten impressive ways to improve on your marketing efforts here, and you can even download a copy of their $127 “Marketing Wisdom Report” for FREE! There is some very well thought out material and it’s certainly worth taking a look at! While it may not all pertain to you, there are certainly pearls of wisdom to be had.

Even though blogging is not their primary focus, you can still pick up some really useful tidbits from their site and maybe even refer your friends in need of marketing for their business to The Lead Dogs Sales Lead Management.

If you read through some of their materials you will see just how appropriate that little canine is to their strategy. They do not give up on their prospects and they’re “like a dog with a bone” — once the strategy is in motion, they don’t let go. That canine is definitely a good rep!

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2 responses so far ↓

  • 1 Beat of Hawaii // Jan 19, 2008 at 9:56 am

    From my days in marketing, I’ll add another idea.

    #11. Don’t forget that the envelope is an important marketing tool. You want people to open your mail. Use a special color envelope (instead of white) and a catchy phrase on the outside to grab attention.

    It will be interesting to see how companies use blogs in the future for marketing.

    The person I follow is Rosa Say who authored, “Managing with Aloha: Bringing Hawaii’s Universal Values to the Art of Business.” She has a website/blog/newsletter by the same name.

    I think marketing is all about relationship building and creating trust.

    Aloha,

    Rob

  • 2 Evelyn // Jan 19, 2008 at 1:26 pm

    I think that relationship building and creating trust is probably the most important aspect of our blogging. I’ve found our relationships with each other to be the most essential aspect and the driving force that keeps me going. 🙂 I like your Tip #11 — good one!

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