Marketing | truth

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Fact

JUUL's higher nicotine pods led other vape brands to introduce increased nicotine products.

LaVito, A. (2017). JUUL e-cigs' growth in popularity strains supply chain. CNBC. Retrieved from https://www.cnbc.com/2017/10/30/juuls-popularity-exposes-the-challenges-of-making-a-mass-market-e-cig.html.
Jackler, R., & Ramamurthi, D. (2019). Nicotine arms race: JUUL and the high-nicotine product market. Tobacco Control, 28(6), 623-628. https://doi.org/10.1136/tobaccocontrol-2018-054796

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Ingredients, Juul, Marketing

Fact

According to testimony made by a representative of the Cheyenne River Sioux Tribe (CRST), JUUL made unfounded claims to the CRST that their products were effective for smoking cessation and less harmful than tobacco products.

The Subcommittee on Economic and Consumer Policy. (2020). Update on the Subcommittee’s E-Cigarette Investigation (pp. 1-46).

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Juul, Marketing

Fact

According to a Massachusetts AG lawsuit, JUUL sent free products to influencers with large numbers of young followers.

The Subcommittee on Economic and Consumer Policy. (2020). Update on the Subcommittee’s E-Cigarette Investigation (pp. 1-46).

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Juul, Marketing

Fact

The CEO of a top e-cig brand said other e-cig manufacturers used flavorings "to attract children." Fast-forward ten months and that same CEO was introducing "Butter Crumble" and berry flavors, saying, "flavor is essential to vapors' satisfaction." How old are those vapors?

Richtel, Matt. “E-Cigarette Makers Are in an Arms Race for Exotic Vapor Flavors.” The New York Times. 15 June 2014. Web.

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